Black Friday (the 27th of November), followed with the more unknown but also popular Cyber Monday is the ideal moment to promote your webshop with some great deals. But, are you sure your website is ready for these potential surges in traffic? We have prepared a short checklist to ensure your webshop is optimised for the upcoming Black Friday and Cyber Monday.
Give your web hoster a heads-up
Make sure that your web hoster is aware of Black Friday and Cyber Monday, so that there is no planned maintenance, and support is available 24/7.
Check your certificates
Double-check that your certificates are not going to expire this week. If so, renew them in time, even when you are using automatic scripts/services like Let's Encrypt. When your HTTPS certificate is expired, your website won't load for your visitors and will show security errors, harming your trust level.
Make a backup
Ensure you have a full backup of your webshop, stored offline. Having a backup in place will allow you to get back online quickly. It can prevent a huge loss of income. Also be sure to test the backup, to ensure you can fully restore in cases of disaster.
Improve your SEO
It's never too late to check your SEO results. There are multiple tools available to verify and validate your website against SEO recommendations. Having them improved by Black Friday can be tricky, but will be worth the effort. Small changes can result in big differences in the end result.
Track your results
Be sure that your tracking tools work and are optimised, if applicable. This way you can analyse the results and optimise for next year (or for CyberMonday).
Track your loading speed
Keep an eye on how fast your webshop loads during the deals. A slow website means potential customers drop off and go to alternative webshops. Be sure you have numbers so you can improve next year if needed.
Make sure your servers are up to their task
Also be sure not to hit any limits from your servers such as disk space, load or a maximum amount of requests. Add additional resources on time, to avoid any server restarts during the spike moments.
Get notified if your site is in trouble
If your website is down, you want to know before anyone else. A few minutes of downtime on Black Friday could mean a huge loss of possible income. Make sure that you are notified of server or webshop issues, before your customers! Not sure how? Check out Semonto, our monitoring tool. It warns you immediately when your website or webshop is down. Get a free trial (no credit card needed) and start monitoring today, to get your Black Friday and Cyber Monday covered.
Black Friday Offer
Already a trial user of Semonto? Now is the time to switch to a full subscription! Use our discount code "BLACKFRIDAY" before December 15th and get a 35% discount.
Good luck during the Black Friday and Cyber Monday moments!