Tips and Tricks

Now is the time to improve your online presence

All entrepreneurs are feeling the impact of the coronavirus. Your online presence is more important than ever. Find out what you can do today.

Desk with desktop computer showing a news site.
Kathy Salden 16 March 2020

Wherever your company is located, chances are that you are feeling the impact of the precautionary measures taking place around the globe to contain the spreading of COVID-19. In these uncertain times, we can imagine that you have enough on your plate. So we are here to help you out with some advice on how you can make the best of a difficult situation.

1. Switch from offline to online

Because of the coronavirus, all personal contact is off-limits and businesses are struggling. The best thing you can do right now is to be creative. Try to switch from offline to online as much as possible. Use video calls, chats, sharing platforms and online hangouts as much as you can. Now that face-to-face selling is no longer an option, your website will be your main source of income in
the coming weeks or even months. Take advantage of this time to get ahead of the competition.
Why not launch an online learning module or a webshop?

2. Focus on giving value online

So how can you make the most of your online presence? We recommend creating more content on your website, getting active on social media, improving your SEO, and testing your user- friendliness. All these things can help you support more customers, now and in the future.

3. Optimise your uptime score

But if you really want to get ahead of the competition, you should optimise the one thing they are not thinking about right now, which is your uptime score. Your uptime score is the percentage of time that your website is running smoothly without interruption. Strangely enough, most companies have no idea how frequently their website is down. But now that your website is driving most of your sales, you cannot afford any downtime or error messages anymore. Use a monitoring tool like
Semonto to keep an eye on your website. At the end of the month, you receive a full report, showing you how well your website is performing, so that you can fix any structural problems.

4. Don't let any customers slip away

An additional advantage of a monitoring tool is that it will send you a message the second something is wrong. This way, you can fix the problem before anyone notices, because a customer who runs into an error message is not likely to come back. And now, more than ever, every customer counts. Ready to start monitoring? Try Semonto. You can get started for free for an entire month, no strings attached and no credit card required. And afterwards, you can continue to use Semonto for only 7 $ per month if you want. That is less than a movie ticket!

We are here for you!

We are here to help you out every step of the way. So please reach out to us if you have any questions, comments or feedback. We would love to get in touch. You are always welcome at our office but for the moment, let's keep it virtual ;-) For the moment, you can contact us by mail, phone, chat or social media.

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